Clients are the life blood of any professional services firm. Knowing how to attract and keep loyal clients is challenging, particularly in today’s ever-changing marketplace. McMurdo Consulting works with professional service firms to design and implement successful training programs that help professionals develop the confidence, insights and techniques to secure and expand business opportunities.
We believe business development training works best in active learning environments where professionals teach and learn from each other. Our six basic programs combine proven learning concepts with custom features to fit the needs of each client.
From one-on-one coaching and group workshops, to flexible sales training programs, one-on-one coaching, presentations training and curriculum design, we would welcome the opportunity to discuss your business development training and education needs.
I have been a teacher for most of my professional career, beginning with my years as a college instructor of communications and theater, through my years leading in-house marketing professionals to today as an independent consultant. In my teaching, I live for those ‘aha moments’ when my students recognize how, and why, companies purchase professional services.
McMurdo Consulting is a strategic partner with the Wicker Park Group, the premiere consulting group focused on law firm client feedback and related services. Since 2007, WPG has completed more than 2,000 client interviews.
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