Business Development counsel for lawyers


Kevin McMurdo professional biography

Over the course of my 35+ year career, my work has centered on how communication (listening, interpersonal skills and public speaking) drives business development success. 

After earning undergraduate (BA from Chico State College, Chico, California - speech communications) and graduate degrees (MA from The University of Iowa - rhetorical theory and theater history), I began my professional career as a college communications teacher and administrator of public affairs. While teaching, I completed my law degree (Northwestern School of Law at Lewis & Clark College, Portland, OR) and passed the Oregon Bar Exam in 1986. I remain a member of the Oregon Bar (inactive) today.

With a law degree and communications/marketing experience, I was invited to join the Portland-based law firm of Schwabe, Williamson & Wyatt in 1987 as their first (and one of the country's earliest) Director of Client Relations.  It was a good fit.  For the next 25+ years, I worked in lead marketing and business development positions at national and international law and accounting firms.  From 2002-2013, I served as Chief Marketing Officer at the Seattle-based Perkins Coie law firm.

Mostly, however, I am a teacher and coach.


For the past six years, I have worked both as an independent consultant and as a training partner with the Wicker Park Group (WPG), conducting workshops with WPG partners and coaching individual lawyers on all aspects of business development. 

An active member of the Legal Marketing Association (LMA) from 1987-2020, I served as LMA (then known as NALFMA) President in 1992.  I was inducted into the LMA Hall of Fame in 2012 and into the College of Law Practice Management in 2015.

Most of my work currently is limited to individuals and groups referred to me by former and current clients as well as colleagues in the legal marketing profession.  

When I am not working, I enjoy distance running, golf, bread baking and working around the farm.  My wife, Jenny, is an accomplished genealogist and equestrian. We have three adult children and two grandchildren.

Take a "Test Drive"

My friends at the Wicker Park Group  say that clients want their lawyers to: 

     1. Solve their problems, 

     2. Make their lives easier, and 

     3. Be easy to work with - the "right fit."

If you are thinking about - or looking for - help building and expanding your practice, and considering McMurdo Consulting as an alternative, let's schedule a confidential appointment to talk about your needs and expectations.  If after our initial appointment you wish to continue, we can confirm a formal arrangement at that time.